Hi – Fashion Clothing

The youthful Numero Uno has beefed up into a leader in India-made jeans asking foreign-made brands a run for their money Denim glorifies itself with novel appearance in the market and several brands have shaped it into new fashion facet to capture Gen-X by contriving it in utmost demand in the present scenario. Though denim jeans is offered by every brand but hasn't engraved with such accuracy and perfection-as some of the reputed brands have brought off, and certainly, Numero Uno is one of them. The brand was launched with a vision to proffer India a better-quality brand in jeans to via with the global best brands under reasonably priced to be affordable for average youngsters.

The concept company, Hi-fashion Clothing Ltd., now known as Numero Uno Clothing Ltd., while keeping in line with its growing presence in both National and International markets is accomplished enough to offer the best in the age group of 18-35 years in denim and casual wears. Assortments are available to all size and shades to set as attention-grabber by providing quality, design and comfort. Trendsetter in style and design, Numero Uno has always motivated designers, who take a close eye on expertise and strewn valuable information in the creativity including style, trims and colours.

Mr. Narinder Singh, Managing Director of Numero Uno Clothing Ltd. and the leading force behind Numero Uno, started the brand by setting up a small manufacturing unit and today owns 4 state- of- the- art units in Gurgaon( Haryana), Okhla (Delhi) , Selaquie (Uttranchal) and Manesar (Haryana) by catering world-class outfits in the country with the highly equipped units with 500 machines and more than 1000 of workers, turning out two lakhs pieces everyday. The Gurgaon unit has one of the best in-house laundries in the country with a capacity of 2,00,000 pieces a month.

With dispensed kitty and deep strategy to communicate with consumers, the organization is already much devoted on campaign through various modes to cover deep pocket of customers. Brand image has been portrayed in the form of promos at TV channels-advertisement in newspaper, lifestyle magazines and hoardings. NU's campaigns are eagerly looked forward to and have been hailed as breakthrough advertising that has tremendous appeal without being vulgar.

Premium body of apparel industry has acknowledged the brand and the company has bagged numerous awards including "Brand of the Year" men's casual wear Apex awards 2006 from CMAI, Mumbai. The honour has added more admiration in the brand realm. At present, the company is running 56 stores across the nation and all set to launch 20 new exclusive stores in the next fiscal year. Moreover, they are looking to have 200 new stores over the next two years. Numero hasn't made limitations to apparel only but also has stepped in casual footwear section for men and women. The company has also launched its junior wear range of products targeting six to sixteen years age group. These exciting products under the brand name "NU JNS" will be retailed through existing "NU" exclusive stores, large format stores and shops.

Eyeing to another segment, the company is fervent for its foray into formal section under the brand label name 'Uno'. In the succession, Numero is also looking for international agreement with foreign companies to introduce the products in international arena.

To strengthen its roots, the company is spreading it wings in Southern India and building stronger network with dealers while opening new offices at Banglore and Hyderabad in order to get full of opportunity in the rising retail sector. The core aim is obvious, to expand the distribution network to make maximum reach among consumers. Apart from 56 exclusive stores, the brand is available at all chain stores including Shoppers Stop, Lifestyle, Central-Pantaloon, Pyramid and Ebony. Besides this, it also caters at 92 shop 'n' shops and over, 720 multi brands outlets in the country part from its existence in the domestic market, the company has recently started test marketing & exporting its products to UK, South Africa and Nepal, where the Numero Uno brand has been well accepted and have enquiries from UAE, Malaysia and CIS countries.

Indubitably, Numero has fixed itself as one of the premium series in apparel sphere and succeeding to reach its acme by offering eminence, design and style in the segment. It has shaped the gamut with reverence and making way of growth to eternity.