Mobile phone manufacturer

Levi's launched its first mobile phone in Hong Kong with a focus more on breaking into the mobile phone market. China, the largest volume in the world for mobile phones, this market is a huge step. Mode Labs Group coordinated the launch. "Launching into a new country is the materialization of technical, marketing and sales investments," says Pierre Asseo, Director of Mode Labs Asia. The phone looks tough with a riveted steel body and detachable chain.