Jordan Nike and Levi’s Collection

Jordan Brand a division of Nike Inc Levi Strauss & Co., announced a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands. Jointly developed Jordan Levi's(R) Collection will unite classic style with urban design flair, delivering freshly interpreted takes on iconic flagship product from both leaders.

The men's only, specially designed, co-branded product will be appropriately named the 23 / 501(R) collection and will arrive in stores starting in March 2008. As part of the project, the two global icons created an exclusive collection pairing the Air Jordan Retro 1 style sneakers with a pair of exclusive, co-branded Levi's(R) Original 501(R) jeans and a signature tee shirt featuring graphic artwork taken from both brands.

All three pieces will be sold together as a set and will come enclosed in an innovative, co-branded package, specially designed for this occasion. The premium, selvage denim will be lined with the signature Jordan Brand elephant print and include a sneaker protector at the cuff, reducing the transfer of indigo dye to the shoe. The 501(R) Jean will feature a gold metallic zipper fly and the Jordan Brand signature Jumpman logo embroidered on the pockets along with the Jordan Brand name on the rear leather-measurement waistband patch.

The Air Jordan Retro 1's will be one-of-a­kind and will be made from Levi's(R) Original 501(R) denim, printed with the traditional Jordan Brand elephant graphic design.